Mind-blowing innovation ‘changes the way we drink water’

There’s a new ad campaign invading our screens that’s so incredibly stupid, it really deserves to be called out for what it is – a load of utter bullshit.

Apparently Twinings the tea company has invented a product that will change the way we drink water. Wow now that’s quite a big call, and the mind boggles with possible scenarios – what on earth could this new ‘way’ be? What is this revolutionary product now available for consumption?

Now let me think…is it some sort of skin patch? A slow-release system metering out precise doses adding up to the prescribed 8 glasses a day? Do we drink the liquid through our noses instead of our mouths? Or has Twinings discovered a new orifice somewhere on the human body? A specialised water inlet perhaps?

No. Hold on to your hats everyone, because Twinings has invented…A tea bag!

But Infuse is not your ordinary baggie, it comes in a screw- top jar, not a cardboard box. And the great revelation is, the bag is designed to release its natural fruity flavours into…cold water! Gasp! Who woud’a thunk it! Cold water! Wow! Surely this amounts to nothing short of a total revolution in the way we drink water.

And it’s good for the planet too. Saves you from buying all those nasty plastic bottles filled with flavoured waters. Now you can just pop a mango or strawberry baggie into your own body of water…and that’s why Twinings has released its own branded plastic container, the Infuse reusable bottle, designed especially for the retaining of cold H2O, and placement of said revolutionary baggie.

Let’s break this down to see the error in their message. Adding an ingredient to water does not change how we drink it, it changes the water itself. If we accepted Twinings’ logic, then the same claim could be made by just about every beverage made from water, and that means, ALL of them. Beer changes the way we drink water, coffee changes the way we drink water, cows change the way we drink water (they make it into milk) etc etc etc.

But the wonderful world of marketing isn’t concerned with logic, its aim is to prey on desire, the human longing for health and betterment, for innovation and progess. Well here’s an idea for you. If you really want to change the way you drink water – stop sucking down liquids from plastic retainers full stop. Get your hands on a pre-existing ‘cup’ and use that instead. Or stick your head under a tap and have an occasional slurp on that.